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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as other realities regarding modern-day B2B marketing. We review exactly how the buying trip is now entirely fragmented and also the manner in which area building can aid online marketers take back control of the discovery as

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